Guides

Smaller images, explained

Plain-English guides to image formats, file sizes and the tools on your Mac.

How to Reduce Image File Size on a Mac: 4 Ways
Finder, Preview, Photos or a dedicated compressor: which one to use, and how.
6 min read
HEIC vs JPEG: Which Should You Use?
Why your iPhone shoots HEIC, why some places still want JPEG, and when to convert.
5 min read
What Is AVIF? The Image Format Explained
The newest image format on the web: what it does well, where it falls short, and how to use it.
5 min read